Management & Mktg

Cadbury: Brand refresh

The ever-familiar Cadbury Dairy Milk chocolate has changed its stripes. Lest you miss the new packaging that a bar of the chocolate will now sport,

KIT: Trends in healthcare

Public-private partnerships are on the rise in the Indian healthcare industry. ...

The top 10 business bestsellers

Business Process Outsourcing??Authors: V Anandkumar and Subhasish Biswas??Publisher: Response Books??Price: Rs 195??ISBN: 9788178298788.??Strategic Management??Authors: Garth Saloner, Andrea Shepard and Joel Podolny??Publisher: Wiley??Price: Rs 269??ISBN: 9788126515684.??High ...

The Strategist Quiz (#129)

This brand is named after the current that flows along the coast of Florida. Identify the brand and also the reason why it was named ...

Answers to last week's quiz (#128)

This 100-year-old brand for which India is the second-largest market after Brazil has now a mausambi (sweet lime) flavour. Identify it. ...

Back to its roots

After being venerated as an IT czar, Wipro is slowly but surely gaining ground in the FMCG space, its original thrust area. ...

'We are reinventing the economics of computing'

US-based NComputing creates virtual desktops that allow multiple users to simultaneously share one computer. Stephen Dukker, the chairman and CEO of the company, says PCs ...